Logan Paul and KSI's Prime Hydration Facing Third Lawsuit
Beverage Bottling Partner Sues for $68 Million
Prime Accused of Using Trademarked Terms
Logan Paul and KSI's popular Prime Hydration brand has been hit with a third lawsuit, this one from a beverage bottling partner suing for $68 million.
The lawsuit, filed in federal court in California, alleges that Prime breached a contract with the bottling partner, CLG Beverages. The complaint says that Prime co-founded by the YouTuber Logan Paul cut ties with the supplier when sales failed to meet expectations.
The lawsuit accuses Prime Hydration of using trademarked terms including "Olympic" and "Team USA" without permission. The complaint also alleges that Prime engaged in unfair business practices, including making false promises about sales projections.
Prime has not yet commented on the lawsuit. However, the company has previously faced legal challenges over its use of trademarked terms. In 2022, Prime was sued by the National Football League for using the term "Super Bowl" without permission.
Conclusion
The lawsuit is a setback for Prime, which has been a major success since its launch in 2022. The brand was expected to reach $12 billion in sales in 2023. However, the lawsuit could derail those plans, as the company may be forced to pay a substantial settlement to the bottling partner.
The lawsuit also raises questions about the quality of Prime's products. The complaint alleges that Prime's drinks are made with low-quality ingredients and that the company has engaged in false advertising. These allegations could damage Prime's reputation and make it difficult for the company to attract new customers.
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